The data-driven Comprehensive Guide to Go-To-Market
Women In Revenue partners with GTM Partners for the first Comprehensive Guide to Go-To-Market. The guide includes data-driven research in partnership with G2, the State, and the Future of GTM, and an 8-pillar framework to go-to-market.
77% of leaders admit that a single department owns GTM.
Go-to-market is evolving at a rapid pace. But companies are struggling to understand how to define and manage a GTM process. There is no denying that a faulty GTM is the single biggest problem B2B organizations are facing.
This is why we wrote the Comprehensive Guide to Go-To-Market, which includes:
The current and future State of GTM
Understand the critical changes and adaptation of go-to-market over time and how it applies today and what the future holds.
The current and future State of GTM
Understand the critical changes and adaptation of go-to-market over time and how it applies today and what the future holds.
Identify if your GTM is broken
Pinpoint possible gaps and ensure your tools, processes, and technology are optimized to turn your GTM into a competitive advantage.
Utilize our GTM Operating System and Use-Case-Based GTM Technology Cloud
Apply our proprietary GTM Operating System—an 8-pillar framework that provides a GTM blueprint and the GTM Technology Cloud.
About Women In Revenue
Women in Revenue (WIR) is a non-profit organization created to empower and elevate women working in marketing, sales and customer success with the ultimate goal of workplace equity. WIR provides mentorship, speaker development and opportunities, community, education, and events to connect women and provide the safe space, support, and inspiration they need to grow in their careers. WIR has grown to more than 6,500 members since its founding in 2018. WIR is supported by esteemed sponsors including Adobe, Demandbase, Sendoso, 6sense, and others. For more information or to become a WIR member, go to: https://womeninrevenue.org
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