Gravity Global partners with GTM Partners on the first Comprehensive Guide to Go-To-Market includes data-driven research in partnership with G2, the State, and the Future of GTM, and an 8-pillar framework to go-to-market.
Go-to-market is evolving at a rapid pace. But companies are struggling to understand how to define and manage a GTM process. There is no denying that a faulty GTM is the single biggest problem B2B organizations are facing.
About Gravity Global
Gravity Global started in 2009 as a network of independent operations across North America, South America, AsiaPac, Europe, the Middle East, and Africa (EMEA). Now backed by private equity firm Elysian Capital, the agency has completed seven acquisitions in the last two years to extend geographical coverage and service offerings. With more U.S. acquisitions currently in process, Gravity is on track to double in size (currently 340 people) this year. It currently has 15 offices worldwide. Gravity Global has consistently produced significant growth for businesses with complex customer profiles, multiple decision-makers, and extended sales cycles. The consultancy achieves success through a brand-to-demand model for growth, Fame-Admiration-Belief, which has led to significant gains for such award-winning clients as GE, CFM International, and AkzoNobel. Headquartered in London, Gravity Global has so far achieved more than 240 industry awards in 2022 across all sectors of the brand-to-demand journey.